Blag Magazine
Blag is a UK magazine I came across on the internet. I’ve never heard of it or seen it in stores. It’s a pretty simple concept: an arts/music/film/style magazine that’s mostly interviews articulated with nice photography and slick design, with some fashion spreads interspersed. I like it, particularly the simplicity. But, what I found really cool was that it’s run by just two people. Brit twins Sally A. and Sarah J. Edwards created Blag Magazine and its umbrella PR business, Blag Company, in the late ’90s, I believe, and they co-publish and edit the magazine themselves. Sarah does the photo editing, Sally does the design and layout. A quick flip through latest features online, reveals that almost every article consists of photos by Sarah J. and an interview conducted by Sally A. The company specializes in what they call “sponsored integrated content,” which sounds, from their About Us, like an alternative to having a ton of ads, a way to combine PR and publishing. Anyway, I mostly just like the idea of a magazine run by very few people, with a super simple format/concept. N.E.R.D.’s on the latest cover (above).
May 21, 2009 at 20:26
hey, Yes i love Blag,
Its now, a twice yearly magazine, and the price has gone up £6.95 i paid,
which is very much worth it!
You can keep this magazine and come back to it, again and again, also it generally features interviews with upcoming artists, actors/actresses and musicians.
The photography is brilliant and eye catching too.
I was very much suprised when i was reading the magazine that all of the interviews were conducted by Sally and all of the photographs were shot by sarah. They are an amazing pair! and strong and willing to be able to up hold such a magazine and PR business.